Using Custom Fields to Manage SEO Settings

Custom Fields can be used for fine-grained control of SEO settings on your Shopify products. The underlying data is stored in Shopify as Metafields so Custom Fields can access it.

Search Engine Visibility & Sitemap Visibility

Shopify instructs search engines to either index or ignore the data based on this metafield. This also controls whether or not the product shows in the store's XML sitemap.

Namespace: seo
Key: hidden
Type: Integer
Value: 1 for hidden, 0 (or empty) for indexable.

In practice, the HTML output of the page is updated to include the following:

<meta name="robots" content="noindex,nofollow">

Search Engine Description

Shopify usually pulls this data from the beginning of your product's description. You can override this in Shopify or use this metafield.

Namespace: global
Key: description_tag
Type: Embed Code
Value: Text for the SEO description

Note: The Embed Code field type in the app is simply a multi-line raw text area which is ideal for this use.

In practice, the HTML of the page is updated with your description in the meta description tag:

<meta name="description" content="neato">

Search Engine Title

Shopify usually pulls this data from the title of your product or page. You can override this in Shopify or use this metafield.

Namespace: global
Key: title_tag
Type: Text
Value: Text for the SEO title

In practice, the HTML of the page is updated with your title:

<title>My fancy title</title>